With the world quickly moving towards ready-to-eat products, old traditional recipes that were once passed down from grandmother to mom are slowly vanishing.

Insight: The newer generation loves quick, easy solutions to cooking but don't want to let go of their traditional recipes. What if MTR got you a powder that's packed with tradition and transport you right back to your grandmother's home.

MTR wanted a TVC that's fun to watch while showcasing their newly launched product Masala Karam as a recipe that's passed through generations in every house in Andhra Pradesh.

Idea: We used the trope of two neighbours having a cook off claiming their Masala Karam recipe is the original one.