An editorial feature for Ajio's exclusive brand, Superdry, featuring the brand ambassador - Karthik Aaryan. We asked him a series questions related to everything fashion and his style while subtly plugging in the brand.

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This collab helped us in pushing the agenda of exclusive brand day features on the AJIO app while creating awareness of the brand and it's styles on the app through an exclusive interview with the brand ambassador.

This campaign was further strengthened with the help of social media, in-app pop up ads and push notifications.