When Jasmeen Kaur's 'Just looking like a wow' trend took off, we wanted to be one of first brands to collaborate with her in the most genuine way possible.

Idea: Her unique way of naming colours to sell clothing on Instagram is what caught everyone's attention. So we thought, why not get her to do the same for us? This thought led us to approaching her with a unique video where we collaborate with the queen of colourful names to rename some of Ajio's top selling products in her 'wow' style.

Result: The collab video got us more than 600K views and also garnered a visible increase in CTRs and sales on the app once the names of the products were changed.

Video: https://www.instagram.com/reel/CzaoNLFrFBC/?igshid=NTYzOWQzNmJjMA%3D%3D