How do you launch a new product without revealing the secret ingredient? You simply don't talk about it.

Bingo launched Fillos - a chip with a masala stuffing on the inside. The idea was to create intrigue about what's inside the chip without revealing it's contents so we got people guessing with a fun tvc.

This was then followed by a social media contest to get consumers to guess what's the new flavour Bingo has come up with.