In India, Diwali is a big deal. This festival marks a time when families come together to prepare and celebrate. But most young people who have moved away from their homes, this time of the year can also be when they are alone in a new city, often prioritising work.

So this Diwali, Amazon wanted to remind them that festivals are best enjoyed when you are surrounded by your loved ones, preparing for it together. The campaign idea revolved around this thought, asking consumers to go home this Diwali and enjoy the preparations for the festival of lights.