Through a series of digital films, Homelane, an interior design company, wanted their consumers to know about their unique offer of 45-day guarantee from start to finish.

Insight: In India, a lot of carpenters double up as interior designers and take on projects. They are cheaper no doubt, but there's a lot of hand-holding and constant supervision involved in the process. And of course, a ton of delays.

Idea: Carpenters always come up with excuses when there are delays. So we decided to highlight and exaggerate this to drive home the point that Homelane will deliver your house within 45 days.